Velcro Tape
Detachablesor Graphic Murals For Trade Show Displays?
You've been to trade shows and seen the face of a display with literally dozens of 8" x 10" photographs OR small text signs. Believe me this is NOT the way to graphically display your goods and services. Detachables or Individual Graphics need to be much larger, bolder and limited to no more than four or, five at most. AND these should be a minimum of 20" x 30" in size. Think about it: when you saw the display with dozens of small photographs on it, did it entice you to go and see what they were or did you walk on by. Chances are you walked right on by.
Graphic Mural for your Display
The case for Graphic Murals is a strong one. A Pop-Up display is nothing more than a carrier of your message to your target market. And the face of your display can be a compelling billboard or a dog; whichever you choose.
The ingredients for an effective graphic mural are: Your Logo and name as bold as possible at the top of the mural, an absolutely "knock your socks off" photograph for your background [must be germane to your industry] AND a features and benefits panel on the right facing side of the mural.
NOTE: A features and benefits panel is three, perhaps four, bulleted features that highlight the capabilities of your organization, followed by no more than five or six words that turn that feature into a benefit to the prospect, suspect or customer attending the show.
Example: Efficient (Feature) - Delivered within 24 Hours (Benefit). This features and benefit panel text formula should be on a vertical rectangle (preferably 20"-25" wide by 40"-45" high and have a screened background to set it off from rest of the mural). It should be positioned ergonomically so any visitor to your display can read it in two minutes or less without straining to see the uppermost or lowest portion.
So what if I want to change my message for different shows?
Great Question and here's the answer. When designing the Graphic Mural leave what are called 'windows' or 'blank spaces' on the face of the mural (don't worry if the blank spaces cross over the panel separations). The position of these 'windows' can be wherever you desire but should probably not be more than two or, three at most. A high preponderance of companies who use 'windows', use them for the features and benefits panels and let that be that. Others use them for the F & B Panel AND another space on the left facing side of the mural to highlight a new product or service.
Then, when using 'windows' you simply develop a new graphic the same size as the 'window' and affix female or loop Velcro tape to the face of the display around the periphery of the 'window' and affix male or hook Velcro tape around the back edge of the new graphic and marry the image and the trade show display.
This is how the 'big boys' look professional, crisp and relevant at every show and save money doing it. Detachables OR Graphic Murals? Graphic Murals get my vote every time. Remember the exhibitor who gets the most visitors AND understands the needs of each - WINS!
About the Author
Jim Deady, founder of Showstopper Exhibits, a Pop-Up trade show displays and graphics web site. For 33 years he ran his own Advertising Agency until he reached the age of majority and morphed the agency into this entity. Call toll free (888)547-0377.
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Choosing The Custom Embroidered Patch Provider That’S Right For You
Once you’ve made the decision to order embroidered patches, the next step is to select a company to produce them. You should choose your patch provider as carefully as you would the provider of any other custom-made product.
First and foremost, look for a company that puts customer service first. You want an embroidered patch provider to listen to your needs and work with you to meet those needs. Graphic artists should be willing to work with you as much as you need to get YOUR patch exactly the way you want it.
A good patch provider should be upfront about costs. You shouldn’t be subjected to any hidden fees for artwork or revisions, shipping or setup costs. A reputable embroidered patch company will provide all those services FREE.
Shipping times are another factor to consider. A quality patch company should be able to get your embroidered patches to you in 14 days or less from the time of your order. If they can’t guarantee that kind of turnaround, you might want to consider shopping elsewhere.
Once you’ve considered these basics, review what the company can provide. What size patch do you have in mind? Do you want a stock shape or a pure custom design? Do you want to make a patch with neon or metallic threads to give it visual "pop"? What kind of backing do you need – iron-on, Velcro, tape? A good patch company can work with you to answer those questions and design an embroidered patch that is exactly what you want and need.
Remember, the embroidered patch you chose represents you and your organization. Choose a patch supplier that is dedicated to making you proud of that patch.
About the Author
Patches4Less is the industry leader in the design and production of custom embroidered patches. The company produces embroidered patches in a variety of sizes, colors and styles to suit any occasion.